Dairy Day Ice Creams launches Lick, Chew, Bite (LCB) series this Summer

Stay Cool this summer with a range of new delicious flavours, Dairy Day, a leading ice cream brand in South India today introduced Crust, Paan Twist and Ice Cream Sandwich under its Lick, Chew, Bite (LCB) series. Manufactured from the best of ingredients, the new range of ice creams will be available across 30,000 outlets in South India.

The Lick series, a premium extruded product coated with real chocolate, will be available in two new flavours – Crust Coffee Twist and Crust Caramel Twist ice cream. This series is priced at Rs. 30/- per piece of 55 ML.

“Paan Twist” under the Chew series, similar to eating a Meetha Paan, will come packed in a paan leaf shaped container. Actual betel leaves and rose petals are added to the ice cream to enhance the taste and flavour. Paan Twist is priced at Rs. 40/- per piece of 100 ML.

The Bite series, an ice cream sandwich will be available in creamy rich vanilla or chocolate ice creams, sandwiched between choco biscuits. The Vanilla Ice Cream Sandwich will be prices at Rs. 25/- and the Chocolate Ice Cream Sandwich will be priced at Rs. 30/- per piece, each 90 ML

Mr. M N Jaganath, Director, Dairy Day said “Since its inception Dairy Day is known for offering unique, innovative, value for money products to its customers. The main inspiration behind the LCB series is to cover all the actions which a consumer does with his or her ice cream – they can either lick it, chew it or bite it. So, we thought of launching a series of flavours which will fit into this theme. Once Paan was developed and it was tasting as good as eating real paan – we decided to present in a unique packing which resembles a paan leaf – hence the idea of a paan shaped container came up.”

About Dairy Day

Founded in 2002, Dairy Day (Dairy Classic Ice Creams Pvt. Ltd.) is one of the leading ice cream brands in South India with extensive presence in Karnataka and Tamil Nadu. Dairy Day manufactures and supplies approximately 150 products in over 30 flavours. The Range of products include a variety of cups, cones, sticks, tubs and other novelties. Promoted by Mr. M N Jaganath, Mr. A Balaraju and their colleagues, the company has two state-of- the-art manufacturing units in Karnataka, spread over 2 lakh square feet with a production capacity of 1.4 lakh litres per day.

Dairy Day’s manufacturing facilities are ISO compliant (ISO-22000- 2005 (FSMS)). The facilities are supervised every day by an expert team of Dairy Technologists, Food Technologists and Microbiologists. Dairy Day is available across most of the cities and towns in South India and supplies its products through a network of more than 30000 retailers.