Black is the Colour of Trend: Charcoal Water
Flavoured water has the most popular beverage across the globe. Water treatment professionals make sure that water is safe to use, and especially safe to drink. It’s just a twist of a handle way to make sure the first thing we do is to drink water. It’s a backstage job how the technologists have been using all kinds of methods to nitrify water, but one of their most common tools is activated carbon (sometimes called activated charcoal).
The tendency of water fortification is growing. We can notice more brands appearing in global markets that are simply flavoured water. The addition of natural flavours to carbonated water – or even carbonated spring water – gives a nice hint of fruit, without any additional Kcal or sugar content. It’s a refreshing upgraded water solution.
Activated charcoal is increasingly being used as a key ingredient across restaurants and bars. India has always taken time to warm up to new concepts, though we have a plethora of possibilities.
The source:
Activated charcoal can be made by burning coconut shells and collecting the carbon, which is then immersed in hot water. This extract is believed to absorb 100 times its weight. So, theoretically, one tablespoon of charcoal can absorb an entire football field of charcoal.
Marketed today as an ingredient beneficial for a detox, charcoal has traditionally been used for the dental care and as a cure for flatulence. Charcoal-based carbon filters have also been employed to purify water.
Like most food trends, using activated charcoal, too, was popularised by the West. Reality TV stars Kim Kardashian and actor Gwyneth Paltrow swear by activated charcoal in cold-pressed juices, and charcoal latte is now a rage in the US and even the Middle East.
Saint Aubin is the Indian subsidiary of Saint Aubin worldwide, with a focus on mineral water, soda, flavoured water and juices that we will manufacture and sell in the Indian market. “Healthy drinking is in trend. We plan to introduce herbal water, detox water, and natural water that will be available in near future, said the spokesperson from Saint Aubin in one of the interviews”.
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Alcoholic Beverages:
Our Activated Carbon products are used in the manufacturing process of Wine, Alcohol, Beer, Rum, Whisky, Vodka etc. for purification of the ingredients as well as the final products after they are manufactured. They are also used for decolorization, prevention of turbidity during ageing and for the removal of congeners that affect the taste or odour of these Alcoholic beverages.
Fruit Juices:
Activated Carbon products from our Company are finding many uses in the Fruit Juices Industry in the decolourization caused by complex compounds like Polyphenols, Melanoidin etc. They are also used for removing undesirable taste causing substances, colour changing chemicals that get added to these fruit juices during their manufacture.
Starch-based sweeteners:
Our Activated Carbon products are finding good application during the manufacture of many of the starch-based sweeteners like glucose, maltose, fructose, dextrose etc. They are mainly used for decolourization, polishing of syrups to comply with the highest standards and other requirements of the soft drink Industry.
The global activated carbon market size was valued at USD 3.0 billion in 2015. Growing awareness for clean water consumption coupled with the rising number of water treatment plants owing to government subsidies is anticipated to benefit the overall market growth over the forecast period-Grand View Research
According to the World Health Organisation, the number of people who can access clean drinking water has been improving steadily across the globe-BBC News
Many companies have entered the activated carbon manufacturing business in the recent past, and due to rising demand, this trend is forecasted to continue over the next eight years.
-Sagrika Sanjay
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